The following are examples of what Google calls ‘high-quality characteristics’ of a page and should be remembered:
- “A satisfying or comprehensive amount of very high-quality” main content (MC)
- Copyright notifications up to date
- Functional page design
- Page author has Topical Authority
- High-Quality Main Content
- Positive Reputation or expertise of website or author (Google yourself)
- Very helpful SUPPLEMENTARY content “which improves the user experience.“
- Google wants to reward ‘expertise’ and ‘everyday expertise’ or experience so make this clear (Author Box?)
- Accurate information
- Ads can be at the top of your page as long as it does not distract from the main content on the page
- Highly satisfying website contact information
- Customised and very helpful 404 error pages
- Evidence of expertise
- Attention to detail
If Google can detect investment in time and labour on your site – there are indications that they will reward you for this (or at least – you won’t be affected when others are, meaning you rise in Google SERPs when others fall).
What Characteristics Do The Highest Quality Pages Exhibit?
You obviously want the highest quality ‘score’ but looking at the guide that is a lot of work to achieve.
Google wants to rate you on the effort you put into your website, and how satisfying a visit is to your pages.
- QUOTE: “Very high or highest quality MC, with demonstrated expertise, talent, and/or skill.“
- QUOTE: “Very high level of expertise, authoritativeness, and trustworthiness (page and website) on the topic of the page.”
- QUOTE: “Very good reputation (website or author) on the topic of the page.”
At least for competitive niches were Google intend to police this quality recommendation, Google wants to reward high-quality pages and “the Highest rating may be justified for pages with a satisfying or comprehensive amount of very high-quality” main content.
If your main content is very poor, with “grammar, spelling, capitalization, and punctuation errors“, or not helpful or trustworthy – ANYTHING that can be interpreted as a bad user experience – you can expect to get a low rating.
QUOTE: “We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Pages with low-quality (main content) do not achieve their purpose well.”
Note – not ALL thin pages are low-quality.
If you can satisfy the user with a page thin on content – you are ok (but probably susceptible to someone building a better page than your, more easily, I’d say).
Google expects more from big brands than they do from your store (but that does not mean you shouldn’t be aiming to meet ALL these high-quality guidelines above.
If you violate Google Webmaster recommendations for performance in their indexes of the web – you automatically get a low-quality rating.
Poor page design and poor main content and too many ads = you are toast.
If a rater is subject to a sneaky redirect – they are instructed to rate your site low.