What Are The Low-Quality Signals Google Looks For?

These include but are not limited to:

  1. Lots of spammy comments
  2. Low-quality content that lacks EAT signal (Expertise + Authority + Trust”)
  3. NO Added Value for users
  4. Poor page design
  5. Malicious harmful or deceptive practices detected
  6. Negative reputation
  7. Auto-generated content
  8. No website contact information
  9. Fakery or INACCURATE information
  10. Untrustworthy
  11. Website not maintained
  12. Pages just created to link to others
  13. Pages lack purpose
  14. Keyword stuffing
  15. Inadequate customer service pages
  16. Sites that use practices Google doesn’t want you to use

Pages can get a neutral rating too.

Pages that have “Nothing wrong, but nothing special” about them don’t “display characteristics associated with a High rating” and puts you in the middle ground – probably not a sensible place to be a year or so down the line.

There are a plethora of human-rated site quality ratings to be met and hundreds of granular ranking signals that we know of only in the abstract.

What Are The Low-Quality Signals Google Looks For?
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