Why Is A Top Ranking On Google So Valuable?

Organic traffic is still the most valuable traffic in the world, in 2018, with search engines still rated the most trusted source for finding news and information:

Edelman Trust Barometer-2017-uk-results

A number 1 ranking in Google still:

  • attracts the lion share of visitor clicks and gets
  • a lot more clicks than no2 position, and
  • vastly more clicks than the other 8 listings in the SERP

Of course, that’s assuming your search engine results page (SERP) snippet is as ‘clickable’ and ‘relevant’ as the competing pages’ snippets for that search query. This is really important in 2018 – as is the quality of the page your unpaid visitor lands on.

Organic listings get more the clicks than a sponsored ad listing attracts but it suits Google to balance that out in the future as they have done in the past (because Google makes more money from advertising).

I would be more specific with the numbers, but I don’t trust most stats out there these days about such things.

Everyone wants to know:

How to get to number 1 on Google?

…but the truth is Google changes what is number 1 in SERPs pretty often.

Typically there a few obvious ways to get to number 1:

  • Free / Natural / Organic Listings
    • Organic Listings (including featured snippets)
    • Local Listings
    • News
    • Video
    • Maps
    • Places
    • Blogs
    • Images
    • Social Updates
  • Sponsored / Advertising links / Shopping results

A number 1 ranking in Google natural listings is still most valuable because you do not pay per click, and achieving this through search engine optimisation has been my area of interest since 1999.

Websites with a lot of organic number ones get a lot of free traffic from Google. Free traffic from Google is the holy grail for most businesses.

In competitive niches, you may need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more an more, a local search engine (IMO).

Google Adwords and Google Shopping is typically the fast way to get to number one for valuable and competitive commercial keywords and keyphrases.

It’s been designed that way.

Why Is A Top Ranking On Google So Valuable?
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